As part of the launch for the Roomba 880, but we had to establish a new look and tone for the brand. But the biggest task was convincing people that it actually worked. We used a Phantomflex to shoot the undercarriage sequence and the shot that made the cut was unretouched. Before I started working with iRobot, I was a Roomba skeptic. But after we were done with the shoot, I along with my cast and crew were believers.